Mood boards, concept decks, revision rounds and the awkward conversation about what a render does and does not promise. Written for the part of the job that happens after the image exists.
Written for Designers and studios presenting to paying clients · 2 articles
Revision limits fail when nobody defines a revision. How designers structure rounds, price the overflow, and handle the contract questions AI-assisted renders create.
Most concept meetings are lost before the first image appears. Here is the running order that gets a decision in the room, and the exact sentence to say before you show an AI render.